It was Sigmund Freud who famously wrote that all of us have an inner “Christmas elf” personality that we learn from early childhood to suppress. Happily, after decades of analysis in this very couch, Mel was finally able to get back in touch with hers. Here she reenacts the blissful moment of awakening, when she was finally reunited with her North Pole alter ego — so she says, a tiny, knit scarf-loving, candy cane-making gnome by the name of Tinky Mintstix. We couldn’t be happier for your experience of self-discovery, Mel, but want to caution you about those puffy decorative fabric paints, which have been known to give off toxic fumes.
Mobile-First Marketing: Why It’s Essential Today
Not long ago, mobile optimization was viewed as a competitive advantage—a forward-thinking enhancement for brands looking to stay ahead. Today, it’s the foundation. For most consumers, the mobile experience is the internet, shaping how they discover, engage with, and connect to brands every day.
October 17, 2025
