Accountancy is a second career for Pam. Previously she was founder and CEO of Collar & Leash Resources, an outsourcing agency that specialized in enlisting household pets for repetitive, light industrial tasks. After initial successes training dogs to sort recyclables and parakeets to stuff envelopes, the firm went bankrupt with a failed $26 million initiative to train cats to wrap Christmas gifts. “It was a disaster,” Pam said in a recent Fast Company interview. “Yarn losses alone were over a million our first year. Our VC firm dropped us like a hot potato after that. This promotional sweater is pretty much all I have left.” Oh well, Pam. We’re just happy to have you aboard.
Is Advertising on TikTok Worth It?
For the past few years, advertisers have been asking the same question about TikTok: Is it worth it?
Given changing trends, growing competition and considerable uncertainty about the platform’s future in the United States, it was fair for brands to be cautious. But in 2026, TikTok remains one of the most influential places for people to discover products, explore interests and connect with brands.
So, is TikTok still worth the advertising investment?
September 21, 2026
