One half of the mafia influence here at CurrentMarketing, Angela Trumbaturi could tell us about her favorite site, but she’d have to kill us. So, she told us about her second favorite site.
Scott Monty’s “The Social Media Marketing Blog” is my favorite.
Kind of a blah title, but I find it very informative and enjoy reading it because it is written by Scott Monty, head of SM for Ford Motor Company. A lot of SM exec blogs are written by those with no real hands-on experience, but Scott has to deal with SM issues for a very traditional client on a day-to-day basis. So I enjoy reading his take on things.
Is Advertising on TikTok Worth It?
For the past few years, advertisers have been asking the same question about TikTok: Is it worth it?
Given changing trends, growing competition and considerable uncertainty about the platform’s future in the United States, it was fair for brands to be cautious. But in 2026, TikTok remains one of the most influential places for people to discover products, explore interests and connect with brands.
So, is TikTok still worth the advertising investment?
September 21, 2026
