Ah tax season, time for crunching numbers, going through receipts and meeting that looming deadline of April 15th with the IRS. Sounds fun, right? Not so much.
This year though, it may be fun! Or at least that is what Jackson Hewitt wants you to think with their ad campaign this tax season. Customers and staff all dance along to the timeless party anthem “This is How We Do It” by Montell Jordan, celebrating all the money they get back by using Jackson Hewitt. Yes these commercials are a little exaggerated as we all know taxes aren’t fun, but does it get customers in the door? I guess we will see.
Take a look and a laugh and enjoy. Maybe YOU will go to Jackson Hewitt this year!
https://www.youtube.com/watch?v=HmynbxyfFjM
Is Advertising on TikTok Worth It?
For the past few years, advertisers have been asking the same question about TikTok: Is it worth it?
Given changing trends, growing competition and considerable uncertainty about the platform’s future in the United States, it was fair for brands to be cautious. But in 2026, TikTok remains one of the most influential places for people to discover products, explore interests and connect with brands.
So, is TikTok still worth the advertising investment?
September 21, 2026
