As a huge fan of Brad Pitt, the recent Virgin Mobile campaign, Meet Doug Pitt, struck a chord with me (my heart chord to be precise).
Virgin Mobile created a campaign focused around the normal Pitt brother who calls in pizza, makes his own coffee, and hangs out in his man-room. The video series and the website are pretty comical. Not to mention, Doug, like Brad, makes for great eye-candy. Virgin Mobile urges visitors to ‘like’ the site thru the Facebook ‘like’ button, while also getting Doug one step closer to becoming a “Celebro” by earning points through each ‘like’. I enjoy the way that they have incorporated social media into their campaign while using a well-known and well-liked celebrity’s normal sibling to enhance the experience and intrigue consumers.
Kudos to Virgin Mobile. This campaign receives a ‘like’ from this celeb-obsessed chic.
Mobile-First Marketing: Why It’s Essential Today
Not long ago, mobile optimization was viewed as a competitive advantage—a forward-thinking enhancement for brands looking to stay ahead. Today, it’s the foundation. For most consumers, the mobile experience is the internet, shaping how they discover, engage with, and connect to brands every day.
October 17, 2025
