Concert Ticketing to be Reinvented by Apple?

I certainly hope so. With the current proposed designed, iPhone users will be able to purchase tickets on their iPhone and show the device as their ticket into the venue. There will also be opportunities for discounted merchandise or concessions to be purchased using the interface. iPhone users will also be able to purchase live performance recordings from iTunes. Bottom line – LOTS of possibilities. (All of this info has been pulled from a recent patent application from Apple, via PatentlyApple.com.)
Being a music AND art nerd, the iTickets concept promises to present new ways to commemorate a great concert. I’d like to see all the ticket art for all of the shows I have attended in the iTunes window while cycling through my albums. Heck, it would be cool to post them to my facebook profile as well.
Let’s keep 3rd party ticket brokers out of the equation. Let’s get the outrageous service charges out of the picture as well – or at least kept more to a minimum than they are now. At this point, it is uncertain how the service charges will be limited, but just about anything would be an improvement over Ticketmaster’s current system of pricing gouging.
More in-depth info can be found here.