As a newish resident, I thought it would be fun to shoot a few Louisville related questions to CurrentMarketing’s other recent transplant. So let’s see what Michigan native, Brian Solomon, has to say about the ‘Ville:
AT: Best thing you’ve seen since moving here?
BS: The junkyard. Well, it’s not a junkyard, it’s a yard that has everything that Coney Island threw away. On Mellwood, I think.
AT: How do you pronounce your new city?
BS: Before, Looeyville. Now, Looavull. I’m learning the local lingo.
AT: Cards or cats?
BS: Cats. I have a cat, so I better say cat.
(After a brief clarification of UofL Cards vs. UK Cats: “Spartans”)
AT: Place you can’t wait to check out?
BS: 4th Street. Haven’t spent much time downtown.
AT: Most surprising aspect of Louisville?
BS: The architecture. It looks straight out of a Twain novel.
AT: What do you think about horses?
BS: They’re very big. And freak me out a little bit.
AT: Bourbon or beer?
BS: Bourbon.
AT: What do you use most to get around town? Google maps, GPS or wing it?
BS: Google Maps on my Google phone (flashes phone). But I’m starting to wing it too.
AT: Something that we have in Louisville that you did not have in Michigan?
BS: A river.
Is Advertising on TikTok Worth It?
For the past few years, advertisers have been asking the same question about TikTok: Is it worth it?
Given changing trends, growing competition and considerable uncertainty about the platform’s future in the United States, it was fair for brands to be cautious. But in 2026, TikTok remains one of the most influential places for people to discover products, explore interests and connect with brands.
So, is TikTok still worth the advertising investment?
September 21, 2026
