It’s been a while since my last update but here is where I am. So far I have taken some reference shots of an actual Yoplait® cup (thanks Donovan and Studio Nulu) and created a rough, :06 sec mockup of the spot.
The more I work on it, the more subtleties emerge from the original that I really like. Things such as the way the lid peels off the container, the light source moving positions as the camera rotates and moves upward, even the way the cups animate into place. These are things that sound minor, but give the final spot a very nice fit and finish. Hopefully, I can get mine to look half as polished in the end!
Here are some of my process shots, just to give you a behind-the-curtain look:
Is Advertising on TikTok Worth It?
For the past few years, advertisers have been asking the same question about TikTok: Is it worth it?
Given changing trends, growing competition and considerable uncertainty about the platform’s future in the United States, it was fair for brands to be cautious. But in 2026, TikTok remains one of the most influential places for people to discover products, explore interests and connect with brands.
So, is TikTok still worth the advertising investment?
September 21, 2026
