Current360 Selected As Branding Agency for SMS Assembly

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FORT LAUDERDALE, Fla. – Current360 has been selected as the branding agency for SMS Assembly, an IT asset management and remarketing resource for businesses – specifically mid to large cap companies with more than 100 employees, multiple locations and a large number of technology users. The scope of services will focus on rebranding the 25 year old business as Ex-IT Technologies and will include brand strategy, corporate logo, branded services, corporate identity, website, messaging, and all marketing collateral.
“Whenever an established business takes the giant leap to rebrand, it’s crucial that every opportunity to communicate with customers and prospects be spot on,” said Current360 Regional Director Ellen Schlafer. “We’re proud to have been selected to play such a critical role in the creation of Ex-IT Technologies’ new brand story.”
About Current360:
Current360 is a full-service advertising and branding agency with offices in Louisville, Kentucky and Fort Lauderdale, Florida. The company combines traditional, digital, social and mobile marketing services all under one roof. Current360 is an employee-owned company and has been named to Inc. magazine’s list of fastest growing private companies for three consecutive years. For more information about the company, visit Current360

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Adam Forsythe, Media Planner/Buyer, Current360

Adam Forsythe

With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.

Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more