Getting the opportunity to design a new logo design for a company is one of the most rewarding and enjoyable jobs for a designer to do. You basically start with a completely blank slate (except for a design brief from the client to put you in the right direction) and get to go full force into creating a mark that will be the most identifying feature of the brand.
I was lucky enough to get to redesign the Masterson’s Catering logo. Masterson’s Catering is a company that is well-known all over Kentuckiana, so to get to freshen up their look was not only exciting, but intimidating.
Take a look and see the entire process from start to finish!
Data Privacy vs. Personalization – Finding the Balance
Consumers want personalized experiences, but they also want their privacy. As marketers, that puts us in an interesting spot. For years, we’ve relied on data
May 5, 2025
