Getting the opportunity to design a new logo design for a company is one of the most rewarding and enjoyable jobs for a designer to do. You basically start with a completely blank slate (except for a design brief from the client to put you in the right direction) and get to go full force into creating a mark that will be the most identifying feature of the brand.
I was lucky enough to get to redesign the Masterson’s Catering logo. Masterson’s Catering is a company that is well-known all over Kentuckiana, so to get to freshen up their look was not only exciting, but intimidating.
Take a look and see the entire process from start to finish!
San Francisco-based Goodby, Berlin, & Silverstein (now the 500+ employee-strong Goodby, Silverstein & Partners) launched their agency in 1983, running an ad with the headline: