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We all know that getting back to school supplies can be a daunting task, but Target has done it again with this year’s back to school campaign. Target samples some great 80’s hits to reach their real demographic, the Parents. These catchy little jingles have parents reminiscing about their first days back to school and all the supplies that are needed.

“These spots are a great example of really understanding your audience and finding a genuine way to connect with them.” – Jeff Greenhouse

My top pick for this year….The Music Teacher’s rendition of Cameo’s “Word Up.”

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Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.