We all know that getting back to school supplies can be a daunting task, but Target has done it again with this year’s back to school campaign. Target samples some great 80’s hits to reach their real demographic, the Parents. These catchy little jingles have parents reminiscing about their first days back to school and all the supplies that are needed.
“These spots are a great example of really understanding your audience and finding a genuine way to connect with them.” – Jeff Greenhouse
My top pick for this year….The Music Teacher’s rendition of Cameo’s “Word Up.”