A window into the future of Saturday shopping with Kate Spade

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Kate Spade introduced her younger sister — Kate Spade Saturday — to the world in June ’13, and she’s taking the Kate Spade “Live Colorfully” philosophy to a whole new level. Saturday is a younger, fresher, more casual and affordable brand perfect for a younger, fresher, more tech-savvy demographic.
Following its launch online, Saturday debuted a new retail concept that I believe may be the future of shopping. Think less brick and mortar and more window-shopping with an interactive twist.
With Manhattan as their test market, Kate Spade teamed with eBay to launch four digitally enhanced window shops on the island. The plated-glass windows showcase 30 Saturday items that don bright colors and curb appeal. Next to the window display is a large, iPad-like screen where the consumer can search, select and order items.
Why not just order online?
Here are the benefits:

  • See the products’ true quality and color
  • Orders are delivered free within one hour of placing your order
  • The shop is open 24-hours per day
  • The carrier waits for the consumer to be completely satisfied upon delivery before taking any payment
  • Displays are ever-changing and can easily pop up in different locations

Pure marketing genius if you ask me. Too bad I don’t live in Manhattan where I can take a stroll down Orchard St. on my lunch break, pass the Saturday window shop, see a dress that would be perfect for my work event later that night and have my order delivered to the office before I return from lunch. A girl can dream right?
See the window shops in action in this video.

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If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

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