Account Executive Confessions – Part One

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

We all have our skeletons in Advertising, especially account executives. There is a mystery to the magic of advertising and how account executives perform their tricks. What makes AE’s tick, what keeps them going, how do they balance it all? Find out from a one-on-one interview conducting by me with my fellow account executive sisters.
 
For the privacy of all individuals involved, names have been replaced with fun titles.
Account Executives have to balance so much in a day. Client calls, emails, research, proofing, notes, follow up, tactical details, creative briefs, timesheets, client meetings, internal meetings, and that is all before lunch. What are the secrets to getting all of this done at Current?
Party Gal says:
Listening to jazz and not overanalyzing things
Margarita Mixer says:
Trusting your team, fun snacks and making lists for everything, all while jamming to some My Morning Jacket
Southern Belle says:
80’s music, a game face and rolling with the punches
Dog Lover says:
Always be ahead of schedule and let Dave [Matthews] show you the way
SUMMARY:
Music, Milk Duds and Management
The secrets to capturing every account executive’s heart are a pat on the back and letting the good times roll. Around these parts, we call these guilty pleasures. What are the guilty pleasures that drive our AEs?
Everyone says:
Margaritas, chocolate (Thanks Dawn and Tracey for keeping us stocked!), dance music, joking about mixed metaphors and yummy lunches. All of this can put pep in any girls step.
SUMMARY:
Margaritas and Marketing do Mix (after hours of course)!
We all have tools that we use to make our jobs easier. Designers enjoy cool applications like Photoshop and typography sites. Copywriters enjoy research and peace and quiet. What tools do our AE’s enjoy the most?
Party Gal says:
Keynote
Southern Belle says:
Keynote
German lover says:
CurrentTrack
Dog Lover says:
Excel, Love me some spreadsheets!
Funny Gal says:
Pages
Margarita Mixer says:
CurrentTrack
SUMMARY:
Get a MAC with iWork, spreadsheets are your friend and use CurrentTrack by Developware.
Stay tuned for more Account Executive Confessions.

More To Explore

Creative

Getting B2B Results on Social Media

There are plenty of well known B2C brands that are killing it on social media. Wendy’s has gained thousands of followers and fans with their

Contact Us

  • This field is for validation purposes and should be left unchanged.

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.