Not only have we added another 5 people since the first of this year, we’ve also added capability. And that’s very exciting for all of us here at CurrentMarketing. More capability equals more value. We want to handle everything for our clients from message deployment and design to photography, video and printing. And even their “swag.”
In January of this year, we started our own Specialties Company and already our clients are getting better ideas and better pricing. Because we deal direct with the vendors now. And we can use our creative thinking to really take something as simple as a t-shirt, to something a server would be proud to wear. Tumbleweed’s new server uniforms have become vehicles to carry our new branding strategy. They are colorful, well-designed and communicate our bold new message. We also own a 16-thread embroidery machine with which we can even embroider ball caps. We digitize our own logos and our resident “Swaq Queen” is a graphic designer who really puts a lot of thought into each and every piece.
Our new and improved printer is more than 12′ long. And it prints up to 13′ X 19′ on some pretty thick stock if needed. Of course it works most economically for print runs under 1,500 pieces. And this means we can print posters, brochures and even business cards. Our costs are better for low quantity runs and we can typically turn a printing job in about 3 days. It’s been an awesome addition. And it allows us to react quickly to our clients’ needs for much less than outside resources would charge.
Very soon our new photo/video studio will be complete. The kitchen was designed with the help of one of our food stylists. We have a ton of prep space, a gas stove (and an electric version), 4 ovens, microwave, a double basket fryer, and of course lots of refrigerator and freezer space. The cyc wall will have a swoop corner so we can shoot room shots. Our prop area is already fairly robust and we have plans to expand. We have a dressing room, client lounge and our own Canon 5D Mark II that shoots great video and stills. The studio has a loading dock and a back alley garage door so we can drive a car inside if we want to. And we have a big box truck that allows us to transport gear, props, etc. We have several very talented photographers and videographers on staff and they are as excited as I am about our new space.
Being able to walk next door to our studio and shoot pretty much whatever we want, when we want will be amazing. And because we have been able to rent out additional space to 3 new tenants, our studio rental fees are very reasonable.
These three new additions not only allow us to take even better care of our clients. They also bring a level of excitement to our work environment that’s invaluable.
Logos aren’t your brand, but they do represent it. As such, if your brand changes, your logo probably should, too. That aside, there are other