Current360 Adds Papa John’s Lexington Co-Op
Current360 has been named media buying agency of record for the Lexington Co-Op of Papa John’s International, Inc. The scope of work will include competitive research to identify opportunities, consulting services to leverage sponsorships and partnerships, and media planning, placement, and tracking for the 34 Papa John’s units in the Lexington DMA.
Last year, Current360 negotiated and placed more than $9 million worth of media for clients including Papa John’s Louisville Co-Op, Furniture Liquidators, The YMCA of Greater Louisville, Mattress & More and Tumbleweed Tex Mex Grill & Margarita Bar.
About Papa John’s
Headquartered in Louisville, Kentucky, Papa John’s International, Inc. (NASDAQ: PZZA) is the world’s third largest pizza delivery company. For 14 of the past 16 years, consumers have rated Papa John’s number one in customer satisfaction among all national pizza chains in the American Customer Satisfaction Index (ACSI). Papa John’s is the Official Pizza Sponsor of the National Football League and Super Bowl 50. For more information about the company or to order pizza online, visit Papa John’s at www.papajohns.com.
