A few days ago I came across some neat advanced search techniques that you can use in Google’s search and here are a few of my favorites:
inurl:<keyword> this will only return websites the keyword in the url
allinurl:<keywords> this is the same but allows multiple keywords
Along with these there are a few operators that you can use also:
+<keyword> this will return all pages that include the keyword only.
Example: Louisville +interactive agency will return only Louisville agencies that have interactive describing their agency.
-<keyword> this will return all pages that don’t include the keyword.
Example: Louisville –interactive agency would return all agencies that don’t have interactive describing their agency.
Here are a couple of links if you are interested in learning more neat tips and tricks for optimizing your searching in Google:
Google Search Operators
Google Query Tips
Is Advertising on TikTok Worth It?
For the past few years, advertisers have been asking the same question about TikTok: Is it worth it?
Given changing trends, growing competition and considerable uncertainty about the platform’s future in the United States, it was fair for brands to be cautious. But in 2026, TikTok remains one of the most influential places for people to discover products, explore interests and connect with brands.
So, is TikTok still worth the advertising investment?
September 21, 2026
