American Apparel, the popular retailer in many large cities is turning things up (or upside down on their advertising).
Their current ad features a senior citizen lady (I will get into the her pose later) with some purple tights on. Â Â Say, what?!? Â She is a very nice looking lady but American Apparel is a hip brand where pretty much people from about the age of 18-30 shop. Â Not sure how she ties into selling their product.
Now, on to her position, she is sitting in front of a window with her knees up and her legs spread open where the first thing I saw, was her crotch. Say what, again!
Is this ad, telling you that if you where their clothes you can open your legs?
In my opinion, I think both the model and the position do nothing for their brand and certainly doesn’t make me want to buy clothes.
Take a look at the ad. Â What do you think about it?
Is Advertising on TikTok Worth It?
For the past few years, advertisers have been asking the same question about TikTok: Is it worth it?
Given changing trends, growing competition and considerable uncertainty about the platform’s future in the United States, it was fair for brands to be cautious. But in 2026, TikTok remains one of the most influential places for people to discover products, explore interests and connect with brands.
So, is TikTok still worth the advertising investment?
September 21, 2026
