American Apparel, the popular retailer in many large cities is turning things up (or upside down on their advertising).
Their current ad features a senior citizen lady (I will get into the her pose later) with some purple tights on. Say, what?!? She is a very nice looking lady but American Apparel is a hip brand where pretty much people from about the age of 18-30 shop. Not sure how she ties into selling their product.
Now, on to her position, she is sitting in front of a window with her knees up and her legs spread open where the first thing I saw, was her crotch. Say what, again!
Is this ad, telling you that if you where their clothes you can open your legs?
In my opinion, I think both the model and the position do nothing for their brand and certainly doesn’t make me want to buy clothes.
Take a look at the ad. What do you think about it?
Thanks to everyone who responded to our 2024 Predictions survey last month. While the sample size wasn’t quite the size of a Pew or Nielsen,