American Apparel, the popular retailer in many large cities is turning things up (or upside down on their advertising).
Their current ad features a senior citizen lady (I will get into the her pose later) with some purple tights on. Say, what?!? She is a very nice looking lady but American Apparel is a hip brand where pretty much people from about the age of 18-30 shop. Not sure how she ties into selling their product.
Now, on to her position, she is sitting in front of a window with her knees up and her legs spread open where the first thing I saw, was her crotch. Say what, again!
Is this ad, telling you that if you where their clothes you can open your legs?
In my opinion, I think both the model and the position do nothing for their brand and certainly doesn’t make me want to buy clothes.
Take a look at the ad. What do you think about it?
While marketers and brands everywhere are wondering how to connect with customers and clients during a pandemic, one thing is abundantly clear: people are watching