Who’s played Angry Birds? I know I have and the game is quite addicting. Sometimes it would take me hours, even weeks, to beat one level. Eventually, I got a new phone and the app didn’t transfer. I didn’t know if I could face starting over again so I laid the game to rest. An interesting infographic on Mashable shows the Global Appeal of Angry Birds. However, I stumbled upon an interesting YouTube video the other day about this gaming phenomenon.
T-Mobile created a demonstration in Barcelona, Spain. At first it appeared that you simply played the Angry Birds game on the smartphone. No big deal right? However, as soon as you played the game on the smartphone, real Angry Birds would shoot out of this box towards the larger than life structure. This real life version of the game, complete with exploding birds and pigs, began to catch pedestrians attention throughout the day. Soon, swarms of people were stopping by to check it out and of course record it on their smartphones.
The end of video pans the crowd and this message appears, “With our biggest range of smartphones, you can join in the fun wherever you are.” I think that this is a great brand awareness tool. T-Mobile was getting tons of people to actively engage with their product.
I can’t say that this would get me to change carriers, but I know I’d definitely want to join the fun! Too bad we didn’t have a setup like this at our annual Halloween party. It would’ve been a great party starter!
When You Can’t Join Them … Build It. At Current360, creativity is in our DNA. It’s who we are, and it’s what we do. But