Anybody wanna own up to hating puppies?

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Recently I was playing a new app on my iphone. When I advanced into the app, an advertisement took over my screen. It was from LivingSocial, Groupon’s largest competitor.
The advertisement featured a picture of a scrumptious cupcake. To find out more, I had to click a button that read, “I LOVE CUPCAKES.” To decline the offer I had to click a button that said, “I HATE CUPCAKES!”
How Creative.
My first thought was, “Who can HATE a cupcake?!” I was a bit puzzled (even angry) and felt this advertisement really had me stuck as to which button to push.
My second thought was if I click the “I HATE CUPCAKES” button would the company report me as a HATER? So, I had to click the “I Like Cupcakes” button – who wouldn’t, right?
Now, I fear the arrival of the next advertisement. Are Puppy Chow or Pampers going to make me mash the button to say “I HATE PUPPIES” or “I HATE BABIES?” At that point, I will just turn my phone off.
So I applaud the folks that came up with this creative way for me to see their cupcake offer. I do LOVE cupcakes! As much as I love them, however (and I did fall for this clever tactic) I did NOT BUY the cupcake deal.

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Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.