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As the wheel turns…

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We’ve all used the saying that cautions us against reinventing the wheel. But, you’ve never heard anyone issue warnings against re-envisioning the wheel, right? A wheel is a wheel is a wheel. Well, I don’t think so.
A proper bicycle wheel has, of course, the circular frame and the tire around it. But, it also has a number of spokes that originate from the center point of the wheel outward, creating a support system that allows the wheel to turn-turn-turn and propel the bike forward.
The hub at the center of these spokes, though, is where the true strength lies. Without that axis, the spokes would likely collapse under the weight of the bicycle’s owner.
As traffic manager, consider me the hub of the CurrentMarketing wheel. The wheel is much smarter with a hub. Without a hub (or spokes for that matter), the owner would have to work pretty hard to make the bike go.
With a hub, much less energy has to go into moving the bike forward. Less input for greater output = efficiency. My job is to position each of those spokes for optimal efficiency as the wheel turns. If you remove me, the whole system breaks down. If I’m in the wrong place, the spokes are pointing in the wrong direction and the wheel doesn’t turn.
In other words, a wheel is NOT a wheel unless its hub and spokes are in harmony.

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Ed Sharp

Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.

Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more