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Back to school can be a stressful situation for parents. Having to release your children from under your watchful eye is uncomfortable enough. Add to this, the sometimes demanding and seemingly unrealistic list of supplies requested by schools, and you have a moment parents dread each and every year.
Retailers can draw in consumers by changing the perception of this event in every parents life and making it seem like a pleasant, if not at least humorous, experience. If last year I went to retailer A and had a hard time finding all I needed and this year retailer B has an ad campaign that suggests both ease and fun with my search, then I am going there. Alter my perception without my knowing and you get my money. Simplicity can be oh so effective.
This year’s Target back to school campaign achieved this, even for me – someone who does not have children. The music teacher spot is my personal favorite. I want to run out to Target right now and buy some denim!
Enjoy!

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Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.