I’m the resident Miss Media here at Current and I love it! I enjoy planning, love buying and get giddy about seeing the results of a campaign. In addition, I’m also the resident Bracketologist™ on staff. I love college hoops and can answer any question from why T-Will wears a shooting sleeve to if Brad Stevens should really sign a 12-year contract extension.
Recently, I had the opportunity to participate in the Kentucky Derby Festival Basketball Classic and act as a host to the players and their families while they were in town. I work with our guests to make travel arrangements, provide transportation and make sure they have the best time possible while they enjoy all of the festivities in Louisville.
Aside from the good folks in Account Service, I’m not sure that many of us get to the opportunity to see the final product of what we all have worked so hard to produce. That’s a big reason why this particular event is such an exciting and unique experience for me.
On the agency side, we kick off the creative by determining the overall annual theme for the festival. While I’m not involved in that process, I’m always so excited to see what our team is able to come up with. At the same time, I am working on media planning and buying. Everything is usually finalized in the month leading up to the event, except for the event program which isn’t finalized until all of the participants have arrived safely in Louisville and been photographed for the program.
On the event side, I help to ensure that everything runs smoothly, including rescheduling missed flights and retrieving shoes that have been left behind at the hotel. If there are any last minute cancellations that may affect any of our media or printed pieces, I call back to the agency to give everyone a heads up.
Most of my work is complete by the time the game tips-off on Saturday evening. It is such a refreshing feeling to be at the game and look up at the 10,000 or so fans and realize all of the effort that it took from so many people to make this event, or any event for that matter, happen. It is such a thrill at the end of an event to see everything come together, from design, to player contracts, to media placement, to crowd control and I am honored every year to play a small role in such a success!
While marketers and brands everywhere are wondering how to connect with customers and clients during a pandemic, one thing is abundantly clear: people are watching