Sure, we all know Barry Manilow is one of the great musical geniuses of our time, but it often goes overlooked that he’s also composed of some of advertising’s most legendary jingles!
For instance, Barry penned State Farm’s unmistakable “Like a Good Neighbor” jingle — a ditty so beloved, State Farm recently launched a whole campaign called “Magic Jingle Anniversary” to celebrate 40 years of good neighborhood.
Barry’s also responsible for Band-Aid’s “I am Stuck on Band-Aids” jingle, Pepsi’s epic “Join the Pepsi People,” anthem, and a host of other, less enduring works. In fact, if you’re ever lucky enough to catch B-Man in concert, you’ll likely be treated to a medley of some of his commercial melodies.
So the next time you spend three hours locked in your room trying to memorize the Spanish lyrics to “Copacabana,” take a moment to ponder the genius of Manilow — a man who’s written jingles that made the whole world sing.
While marketers and brands everywhere are wondering how to connect with customers and clients during a pandemic, one thing is abundantly clear: people are watching