The new face of coupon deployment
I am a self-admitted label whore. I’ve been this way my entire life and am a sucker for designer clothes and accessories. We all know
Should links use the words ‘Click here’?
Back in the early Web days, the use of “click here” was defended on the grounds that users wouldn’t otherwise know what to do. Authors
Research 101: Quantitative or Qualitative?
For the second installment in the Research 101 series, let’s take a look at two of the misused methodologies in the marketing research industry. These
Pin it! Now!
Word of mouth shopping has been around forever and is the most trusted and effective way to make purchases, but the digital space is giving
Another Important Shift In the Business of Social
Coca-Cola North America, one of the leaders in marketing innovation, is launching a new social-media monitoring program that’s signaling another shift in the business of
Lee’s Packaging
I’m a big fan of great packaging. More than once, I have bought something just because I enjoyed the way it was packaged. Recently, I
