Re-Branding: How Far Can You Run from Yourself?
One of the things brand strategists run up against from time to time is the issue of so-called “re-branding.” Most of the time what’s actually
Madison Avenue Memory Lane: I've got a Fever…
I’ve been fighting “New Car Fever” for about a year now and people in the creative department aren’t helping my illness. Our Creative Director Dennis
Grandma’s Zucchini Bread
This year our garden has gone nuts! I suppose the amount of rain we had early on got it off to a solid start. And
What would Alexander Graham Bell think?
When Alexander Graham Bell invented the telephone, I wonder if he had any idea how it would be used 134 years later. When I was
Miss Manners gets a Facelift
It used to be that simply saying ‘Please’ and ‘Thank you’ or smiling and holding the door for someone would travel a long way on
The Real Deal
With approximately 95% of consumers stating that they don’t trust advertising, authenticity is now crucial to any marketer’s message. The role of social media in
