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It wakes me up in the morning.  It tells me when I have a meeting.  It offers directions from here to there (though not as nice as my 17-year-old daughter’s MyTouch, which acts like any GPS system and announces upcoming turns rather than make me keep looking down at the screen…but that’s another story).  It tracks my workouts; it tracks my weight (both of which are going in the wrong direction!). If I needed help pairing wines, it could do that for me too.  Not to mention all the social media within which I don’t play nearly enough.  There’s even an app to help me sleep better at night.
Yeah, yeah, yeah.  If you’re reading this blog, you probably know all about it…times ten.  So, yes, my iPhone runs me.  It has become a part of me.
But it wasn’t until Sunday that it helped me eliminate part of me…literally.  Have you met Run Pee?  I stumbled over it on a Chad Ochocinco tweet, oh I guess six months ago.  That tells you how often I get to the movie theater, eh?
So, when I went to see Inception on Sunday afternoon,  I whipped out the iPhone, put it on silent, opened Run Pee and started the clock as the opening credits began.

Sure enough, about 34:00 into the film Cobb was headed for Mombasa and I told Kathy “I’m headed for the lobby.”…yadda, yadda, yadda… and I was back in my seat before the travel montage ended.  Didn’t miss one bit of the action!
About fifty-one minutes later (84:00 into the film), Kathy heard the call and when I heard Cobb say “we need Mr. Charles,” I gave her the high sign.  Blah, blah, blah, four minutes of filler later, Kathy’s back in her seat getting every nickel’s worth of her admission!
Ok, my phone is telling I’m late for a meeting in the Digital Lounge.  But check out Run Pee…“helping your bladder enjoy the movies as much as you do!”

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Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.