In the immortal words of Kool Moe Dee: "It's the Wild, Wild West"
Our team watched a webinar recently that was marketed as a lesson in online versus traditional media buying. First, I’d like to say how proud
Contextual ads aren't just for the internet
Contextual advertising is not something that we get the opportunity to cash in on very often on a local level, but more and more national
Who greenlit the monkey?
Check out the Dodge Tent Event spot that’s been running on TV as of late: Required driving shots, expected beauty shots…yeah, yeah, yeah. And then…a
My iPhone runs my life
It wakes me up in the morning. It tells me when I have a meeting. It offers directions from here to there (though not as
Re-Branding: How Far Can You Run from Yourself?
One of the things brand strategists run up against from time to time is the issue of so-called “re-branding.” Most of the time what’s actually
Madison Avenue Memory Lane: I've got a Fever…
I’ve been fighting “New Car Fever” for about a year now and people in the creative department aren’t helping my illness. Our Creative Director Dennis
