Ford launches new Explorer design on Facebook

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Will it be the topic of many stories and blog posts in the days and months to come? No doubt.  Will it be the subject of Web chatter? It already is.  Might it even be included in future college textbooks as a case study?  Oh, yes.  And I’m absolutely certainly that some of the best and brightest in our industry are drafting their own take on today’s event even as I’m doing the same.
There’s nothing particularly compelling or unique about the Ford Explorer. What’s really impressive is the way Ford chose to launch the redesign of one of their most popular vehicles…on Facebook.
From the well-scheduled events of the launch (videos and a photo gallery timed to go live throughout the day) to the well-designed topographical map background (shout out to the designers and artists who worked on the page) to the well-executed Facebook, Twitter, and online ad campaigns, Ford’s decision to part with tradition by not unveiling the new Explorer at an auto show and instead launch it on Facebook is surely a resounding acknowledgement that there has been a paradigm shift.

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Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.