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Ford launches new Explorer design on Facebook

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Will it be the topic of many stories and blog posts in the days and months to come? No doubt.  Will it be the subject of Web chatter? It already is.  Might it even be included in future college textbooks as a case study?  Oh, yes.  And I’m absolutely certainly that some of the best and brightest in our industry are drafting their own take on today’s event even as I’m doing the same.
There’s nothing particularly compelling or unique about the Ford Explorer. What’s really impressive is the way Ford chose to launch the redesign of one of their most popular vehicles…on Facebook.
From the well-scheduled events of the launch (videos and a photo gallery timed to go live throughout the day) to the well-designed topographical map background (shout out to the designers and artists who worked on the page) to the well-executed Facebook, Twitter, and online ad campaigns, Ford’s decision to part with tradition by not unveiling the new Explorer at an auto show and instead launch it on Facebook is surely a resounding acknowledgement that there has been a paradigm shift.

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Ed Sharp

Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.

Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more