Let's donate our phone books to a museum
Earlier this month within the span of 24 hours, I heard two things that when taken together, create a snapshot of the changing behaviors in
Communication styles: Are you a driver, analyzer, relater or expresser?
A few weeks ago I attended an Emotional Intelligence seminar. One of the most interesting segments of the day was on Communication Styles. I have
Meet the Conductors
I’m proud of the account service staff here at CurrentMarketing for a number of reasons. First, our lead account people approach client challenges from more
Avoid the PANIC! Get to know the microblog!
Dilemma: You wish to reap the benefits of a strong personal social media presence but solely use Facebook. You’ve tried Twitter and it isn’t your
The swipe effect at Current
I can remember when I first knew I wanted to be involved in advertising and marketing. I loved (and still do) watching commercials on TV
Brands on Life Support
Like medicine, marketing follows its own sort of Hippocratic oath. Rule #1 is: Do no harm. But it’s a rough and tumble world out there.
