Planning for the Future of Media Planning
I recently read an article on ComScore’s blog, entitled “Planning for the Future of Media Planning.” The article asks what will happen to the human-side
What to Get the Designer Who Has Everything.
This is the first in a 3-part series on what to get for the advertising professional who has everything. Today: The Designer. Designers can
The Death of Flash … again?
Oh no! Not the death bell for Flash … again. Adobe announced that it is going to stop pursuing and enhancing the Flash Player for
Just like the prodigal son, he's returned
Return of the… Duuuude, Patty, Lucas Oil, Luuuuuke, or whatever you may call me here. I’m back! Two short years ago I decided to leave
I am thankful, even this year
‘Tis the season when I think most people take some time to reflect on the year, and their lives in general. I have been doing
Oops…upside your head
As a Media buyer, many aspects of a successful ad campaign are important. Strategic planning, negotiating great rates, hitting the target demographic, eye-catching creative…the list