In case you didn’t know, I love Back To The Future. I recently watched a video that features Doc Brown blasting through a storefront in a DeLorean! Yep, it is as awesome as it sounds. When I first watched the video, I couldn’t believe my eyes. The quality was so good I thought I was watching a trailer for a new BTTF movie! However, it turns out it was watching a viral ad for Garbarino, an Argentinean electronics store. Although I know absolutely nothing about Garbarino, this is still the coolest commercial I have seen in a while. But then again, my opinion is severely biased. 🙂
From a marketing standpoint, I respect the fact that the initial video wasn’t littered with Garbarino marketing and sales jargon. To me there is nothing more off-putting than when a company grasps onto a piece of iconic pop culture, only to make it play second fiddle to their brand. Garbarino did a good job letting the BTTF franchise lead in this instance and I think they both come out winners.
Even though you will probably never spend a dime at Garbarinos and Christopher Lloyd appears to be 140, this pairing of retro cinema and modern electronics is worth your time.
Leo Burnett put together a video case study that is well worth the watch.