Share This Post

In case you didn’t know, I love Back To The Future. I recently watched a video that features Doc Brown blasting through a storefront in a DeLorean! Yep, it is as awesome as it sounds. When I first watched the video, I couldn’t believe my eyes. The quality was so good I thought I was watching a trailer for a new BTTF movie! However, it turns out it was watching a viral ad for Garbarino, an Argentinean electronics store. Although I know absolutely nothing about Garbarino, this is still the coolest commercial I have seen in a while. But then again, my opinion is severely biased. 🙂
From a marketing standpoint, I respect the fact that the initial video wasn’t littered with Garbarino marketing and sales jargon. To me there is nothing more off-putting than when a company grasps onto a piece of iconic pop culture, only to make it play second fiddle to their brand. Garbarino did a good job letting the BTTF franchise lead in this instance and I think they both come out winners.
Even though you will probably never spend a dime at Garbarinos and Christopher Lloyd appears to be 140, this pairing of retro cinema and modern electronics is worth your time.
Leo Burnett put together a video case study that is well worth the watch.

More To Explore

Current360 Lunchtime!

Will Lunch Ever Make a Comeback?

Mourned by few, the era of 3-martini lunches is long gone. But, is the era of just having lunch with coworkers, clients, or friends also

Current360 Bad Logo Remix

Time To Update Your Logo

Logos aren’t your brand, but they do represent it. As such, if your brand changes, your logo probably should, too. That aside, there are other

Contact Us

  • This field is for validation purposes and should be left unchanged.

Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more