In case you didn’t know, I love Back To The Future. I recently watched a video that features Doc Brown blasting through a storefront in a DeLorean! Yep, it is as awesome as it sounds. When I first watched the video, I couldn’t believe my eyes. The quality was so good I thought I was watching a trailer for a new BTTF movie! However, it turns out it was watching a viral ad for Garbarino, an Argentinean electronics store. Although I know absolutely nothing about Garbarino, this is still the coolest commercial I have seen in a while. But then again, my opinion is severely biased. 🙂
From a marketing standpoint, I respect the fact that the initial video wasn’t littered with Garbarino marketing and sales jargon. To me there is nothing more off-putting than when a company grasps onto a piece of iconic pop culture, only to make it play second fiddle to their brand. Garbarino did a good job letting the BTTF franchise lead in this instance and I think they both come out winners.
Even though you will probably never spend a dime at Garbarinos and Christopher Lloyd appears to be 140, this pairing of retro cinema and modern electronics is worth your time.
Leo Burnett put together a video case study that is well worth the watch.
There are plenty of well known B2C brands that are killing it on social media. Wendy’s has gained thousands of followers and fans with their