Two of my favorite things together: scary movies and advertising. Well, one thing at least.
But you just can’t get any better than Annie Wilkes as a spokesperson in my humble opinion. Take one of the most memorable scenes in modern thriller cinema and have her pitch your satellite television service. I think that’s totally brilliant, but maybe more applicable if she was a spokesperson for Home Depot. You know .. sledgehammers?
If I could post a thought bubble, you’d see a pic of me looking into the air contemplatively about:
Freddy Kreuger selling Lunesta.
Jason Vorhees selling Ginsu.
Lionel Cosgrove selling lawnmowers.
Okay, okay, so I the last one is more esoteric than the first ones, but this is my thought bubble, I’ll think about what I want!
Data Privacy vs. Personalization – Finding the Balance
Consumers want personalized experiences, but they also want their privacy. As marketers, that puts us in an interesting spot. For years, we’ve relied on data
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