Case Study: The YMCA of Greater Louisville

Share This Post

Case Study: The YMCA of Greater Louisville

When there’s a gym on every corner, how do you stand out?

The YMCA of Greater Louisville offers unparalleled fitness facilities, wellness programs, community outreach and more. The Y is so much more than a gym, but it was still a challenge to differentiate themselves in an oversaturated Louisville market. Through cutting-edge tactics, we were able to help them break through the clutter to attract and retain members.

Traditionally, the Y runs two very effective promotional periods each year, fueled by mass-media advertising. We helped them identify an opportunity to deploy an “always on” advertising strategy to promote membership year round.

We deployed a highly targetable and scalable social media, PPC and digital display advertising campaign. With these tactics, we were able to capture email addresses for re-marketing and reach a relevant audience at a key moment in their path to purchase.

Each generated lead was nurtured through an email campaign that struck a balance between valuable content from Wellness Experts and messaging centered on joining the Y.

Results to date are encouraging with click-through, sign-ups, open rates and conversions out-pacing fitness industry averages. This “always on” inbound marketing program allows the Y to attract consumers at the point of consideration and build a relationship not based on price, but on trust.

More To Explore

Current360 shares our views on the outcome of the 2023 Super Bowl Commercials

Super Bowl Commercials

Reading Minds: Yet another Super Bowl Blog. You probably saw them popping up all over the place, starting immediately after the Super Bowl. Ads, articles,

This blog contains information about marketing funnels

Funnels Explained

Nice to meet you. Wanna get married? We’ve never really liked the term “sales funnel” or “marketing funnel” because it’s really just a slick way

Contact Us

  • This field is for validation purposes and should be left unchanged.

Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more