Check your speedometer

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Imagine you’re driving down the interstate and you see a cop on the shoulder up ahead. You can even see that he’s tracking your speed with a radar gun. What do you do? Most of us slow down and go the speed limit. You certainly don’t SPEED UP, right?
Speeding up in front of a cop who’s hunting for speeders is like by-passing traffic at an agency. You shouldn’t do it. Period.
Avoiding traffic can result in your project falling off the radar, stalling on someone’s desk or just plain never getting out of the gate. And, frankly, there’s really no good excuse for it. In our agency, I sit right in the middle of the action. I’m just two steps away from our team bringing me into the loop.
And I get copied on everything in our job management system, so no one can get by me there either.
Is your agency set up so your team can’t get by traffic? If not, you should rethink your setup (both physically and technologically).

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Adam Forsythe, Media Planner/Buyer, Current360

Adam Forsythe

With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.

Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more