Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

Imagine you’re driving down the interstate and you see a cop on the shoulder up ahead. You can even see that he’s tracking your speed with a radar gun. What do you do? Most of us slow down and go the speed limit. You certainly don’t SPEED UP, right?
Speeding up in front of a cop who’s hunting for speeders is like by-passing traffic at an agency. You shouldn’t do it. Period.
Avoiding traffic can result in your project falling off the radar, stalling on someone’s desk or just plain never getting out of the gate. And, frankly, there’s really no good excuse for it. In our agency, I sit right in the middle of the action. I’m just two steps away from our team bringing me into the loop.
And I get copied on everything in our job management system, so no one can get by me there either.
Is your agency set up so your team can’t get by traffic? If not, you should rethink your setup (both physically and technologically).

More To Explore

Madam C. J. Walker
Uncategorized

Madam C. J. Walker – Brand Pioneer

In honor of Black History Month, Current360 is honoring Black pioneers in advertising and marketing, highlighting the achievements of entrepreneurs and bootstrap marketers who created

Contact Us

  • This field is for validation purposes and should be left unchanged.
Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.