As most of you, our loyal readers, know, our city has been besieged by wind damage with downed electrical lines, tree carnage and a lovely shortage of gas, ice and cash machines with power.
Our building has been one of the casualties this week – power was off from Sunday afternoon until last night. A normal business would fold under the lack of personnel presence – its employees would take the opportunity to vacation for the week. But not at CurrentMarketing.
We have used texting, email, instant messaging and our phenomenal traffic system to keep our workflow, well, flowing. We set up a keyword with our text service provider and all subscribed to it on Tuesday. Each day, we’ve taken turns checking on the power and communicating the status to the team through texts.
Email, of course, has been our primary source of communicating with one another and our clients, especially when presenting creative and media plans.
For quick turnaround on answers, rapid project movement or general chatter, we’ve used instant messaging through our company gmail account.
And, CurrentTrack, our internal traffic system, and our amazing traffic manager, have kept our tasks on track for the week.
So, while we have lacked a certain personal contact with one another and the usual energy that brings our shop together when we are physically present, we’ve had a different sort of energy that’s propelled our business in light of the natural disaster. All thanks to technology and our ability to use it.
Despite that aptitude, I do have to admit that it will be nice to get back to the culture that makes CurrentMarketing so special. I can’t see Dennis Bonifer giggle like a kid through my cell phone. I can’t hear Pam Kreutzer scream about a bug in the bathroom via email. And I am missing Kati Parrish’s Spongebob-style laugh – can’t get that through CurrentTrack. It’s good to be back in the building.
While marketers and brands everywhere are wondering how to connect with customers and clients during a pandemic, one thing is abundantly clear: people are watching