Corporate Culture, Millenials and All the rest of us

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I keep hearing more and more about the challenges of managing the Generation Y workforce and I wanted to learn more.  As a Gen X ‘er and a leader at CurrentMarketing, I really wanted to learn some of the key differences, the potential problem areas and ideas on how to maximize this generations potential and provide them quality leadership.  So, I started reading and came across this blog/white paper from UNC Kenan-Flagler:
What I liked about it, in comparison to the vast majority of articles I have come across, was the optimistic voice provided regarding the challenges and opportunities placed in front of employers with the Millenial work force.
This white paper:

  • Examines the positive characteristics that Millennials bring to an organization.
  • Explores what this generation feels is important in a job and what they expect from their employers.
  • Offers HR and talent development professionals some practical tips on how to keep this generation engaged.
  • Provides examples of what leading-edge organizations are doing to leverage this generation’s strengths and to integrate them into a multi-generational workforce.

I invite you to have a read and let me know what you think!

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Adam Forsythe, Media Planner/Buyer, Current360

Adam Forsythe

With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.

Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more