A couple of months ago, armed with a handful of coupons, I headed for The Mall to do some shopping at one of my favorite clothing stores. As I was browsing I kept in mind the value of my coupon pile, but at the register I was shocked to see a total of $290 come down to $26! In that moment I felt like one of those reality-show extreme couponers. And I have to admit, I felt a little rush from the huge savings.
During the rest of the shopping trip (and since) I’ve had a hard time paying full price. I’ve always had a little wallet designated for coupons but now I find myself going through it checking expiration dates. I recently bought a couple pairs of shoes I didn’t need just because I had a really good coupon about to expire.
I’ve heard the argument that offering coupons can cheapen a business’ image. But the way I see it, coupons can greatly affect where, when and how much people shop. Especially in this economy, retail shopping will never be the same for me. Keep ‘em coming!
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Creating New Markets – Oscar Micheaux and Black Movie goers
In honor of Black History Month, Current360 is honoring Black pioneers in advertising and marketing, highlighting the achievements of entrepreneurs and bootstrap marketers who created
Robert Womack
February 24, 2021
