Recently I came across this site that claims to have the longest collection of acronyms ever.
After scanning the site, I realized I only knew a handful out of the 1000+ list of acronyms. But, I do have our own acronyms (or should I say language) here at Current down pat:
MI – Media Island
Our media buyers are in an office across the courtyard from our main space. It is very close to the mainland, but it feels like a far distance to travel over the uneven brick in the courtyard.
MEEPS – Media Peeps
A shortened form of Media and Peeps. They even have a junior MEEP named Rosie Miller.
TUDE – Attitude
Advertising can be crazy at times. It’s important to keep your attitude in check. Check your TUDE, dude.
PADOOF or DOOF – PDF , Postscript Data File
Almost all of our works is transferred via PDF. Asking for a Padoof or Doof just seems like so much more fun.
ITS – In the System
We use an online traffic management tool called CurrentTrack (a.k.a. “The System”). Without this system, we could not function. On average we say “I.T.S.” at least 3-5 times a day.
TWSS – That’s What She Said
I don’t think we’re alone on this one.
Data Privacy vs. Personalization – Finding the Balance
Consumers want personalized experiences, but they also want their privacy. As marketers, that puts us in an interesting spot. For years, we’ve relied on data
May 5, 2025
