I recently began a quest to lower my television and internet bills. I called my current provider to see what kind of deals they’d cut me, and unless I wanted to bundle with a landline, my cost-saving mission was not going to be successful.
It got me thinking about how often I see advertisements for home phone lines though. And it kind of started to irritate me thinking the only way I could bring down my rates would be by giving them more money for a service I don’t need – a service many people don’t need. I mean, does anyone have a landline anymore? I could count on one hand the people I know with one. Everyone has a cell phone nowadays, and most people I know use it for their “home phone.”
So why do they push so hard? Every other day I get a postcard in the mail advertising for home phones. Every time I call AT&T or Insight I have to listen to an on-hold message about how I need one. Seems to me if they stopped spending advertising dollars on an obsolete service, and offered savings on the services I already have, I’d be a much happier customer.
Data Privacy vs. Personalization – Finding the Balance
Consumers want personalized experiences, but they also want their privacy. As marketers, that puts us in an interesting spot. For years, we’ve relied on data
May 5, 2025
