Customer Service would Buy AT&T a lot more than Direct Mail

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I recently began a quest to lower my television and internet bills.  I called my current provider to see what kind of deals they’d cut me, and unless I wanted to bundle with a landline, my cost-saving mission was not going to be successful.
It got me thinking about how often I see advertisements for home phone lines though.  And it kind of started to irritate me thinking the only way I could bring down my rates would be by giving them more money for a service I don’t need – a service many people don’t need.  I mean, does anyone have a landline anymore?  I could count on one hand the people I know with one.  Everyone has a cell phone nowadays, and most people I know use it for their “home phone.”
So why do they push so hard?  Every other day I get a postcard in the mail advertising for home phones.  Every time I call AT&T or Insight I have to listen to an on-hold message about how I need one.  Seems to me if they stopped spending advertising dollars on an obsolete service, and offered savings on the services I already have, I’d be a much happier customer.

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Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.