I recently began a quest to lower my television and internet bills. I called my current provider to see what kind of deals they’d cut me, and unless I wanted to bundle with a landline, my cost-saving mission was not going to be successful.
It got me thinking about how often I see advertisements for home phone lines though. And it kind of started to irritate me thinking the only way I could bring down my rates would be by giving them more money for a service I don’t need – a service many people don’t need. I mean, does anyone have a landline anymore? I could count on one hand the people I know with one. Everyone has a cell phone nowadays, and most people I know use it for their “home phone.”
So why do they push so hard? Every other day I get a postcard in the mail advertising for home phones. Every time I call AT&T or Insight I have to listen to an on-hold message about how I need one. Seems to me if they stopped spending advertising dollars on an obsolete service, and offered savings on the services I already have, I’d be a much happier customer.
Cutting out the media middleman.
Our media department just got even more effective by cutting out third-party programmatic vendors and managing their buys in the marketplace. Traditionally, agencies would have