Early Adopters are Critical to All Stages of Business

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I like to think of myself as an Early Adopter. Generally when a new product rolls out, I’m not afraid to jump in and give it a whirl. I’ve had the pleasure of being invited to participate in Beta tests for a variety of interesting new technologies and tools. Some great (Hootsuite), some decent (bee.tv) and some flops (Google Wave).
Observing the evolution of social media avenues has been interesting from an Early Adopter’s perspective. The newest developments with Facebook and Foursquare have helped me see that Early Adopters are not only critical to the start-up phases of new businesses – but to their ongoing development phases as well.
Facebook and Foursquare are two examples of companies that have seized on the opportunities that come from keeping Early Adopters engaged. Twitter, on the other hand, seems to be lagging behind. With the exception of a few developments on the marketer’s side of the product, Twitter is pretty much the same as it was when it debuted in 2006. Why haven’t they been more aggressive about keeping their users involved in innovation? Beats me.
As for what’s next for Twitter, I have no idea. I only know that it better happen quickly or Twitter will become wholly irrelevant. Not just to Early Adopters, but to everyone.

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Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.