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We all know the alerts of social media use our eyes and ears, but soon you could add your nose to that list! A British research team is introducing “Olly,” a small white device that will puff your favorite scent in line with tweets, comments, and pings!
Although I wasn’t around for the unsuccessful “Smell – o – vision” era, the idea of Olly seems like it could be really awesome, or really stinky! The good news is you choose the smell! Just fill the box with whatever scent you like. Want your media to smell like donuts? Done! Once filled, the Olly screens the specific actions on the internet, then releases the aroma!
Some even suggest you buy an Olly for each wave of social media, one for Twitter, Facebook, email, and the list goes on! As many alerts as avid internet junkies get these days, this could mean one smelly office!

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Adam Forsythe, Media Planner/Buyer, Current360

Adam Forsythe

With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.

Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more