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Embrace This

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Few things in this industry are more challenging than getting the public to pay attention to PSAs. We can market products, goods and services until the cows come home but it takes a truly talented team to create a PSA that gets noticed.

The Embrace Life PSA, created by the Sussex Safer Road Partnership with the help of Take2 Films, is one such PSA that left me speechless.

Maybe it’s the drama, maybe it’s the slow motion (most things are better in slow motion), maybe it’s because I’m not being sold something other than an idea or maybe I’m feeling sentimental today. No matter what it is, this one really spoke to me – and it didn’t speak only to me but also the 8,620,572 other people that have viewed it on YouTube.

Not only did this team get their message across that one small decision in your day, like choosing to wear your seatbelt, can affect so many, they did it with few words on a low budget. Without saying very much, they say a lot. They grab the public’s attention by tapping into their emotions without showing them something graphic or disturbing.

It just goes to show that it doesn’t take a big production or a lot of words to get your point across. With the right message, passion and teamwork, anything can get the attention you desire—even PSAs.

And yes, I always wear my seatbelt.

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