Search
Close this search box.
Search
Close this search box.

Share This Post

Few things in this industry are more challenging than getting the public to pay attention to PSAs. We can market products, goods and services until the cows come home but it takes a truly talented team to create a PSA that gets noticed.
The Embrace Life PSA, created by the Sussex Safer Road Partnership with the help of Take2 Films, is one such PSA that left me speechless.

Maybe it’s the drama, maybe it’s the slow motion (most things are better in slow motion), maybe it’s because I’m not being sold something other than an idea or maybe I’m feeling sentimental today. No matter what it is, this one really spoke to me – and it didn’t speak only to me but also the 8,620,572 other people that have viewed it on YouTube.
Not only did this team get their message across that one small decision in your day, like choosing to wear your seatbelt, can affect so many, they did it with few words on a low budget. Without saying very much, they say a lot. They grab the public’s attention by tapping into their emotions without showing them something graphic or disturbing.
It just goes to show that it doesn’t take a big production or a lot of words to get your point across. With the right message, passion and teamwork, anything can get the attention you desire—even PSAs.
And yes, I always wear my seatbelt.

More To Explore

Current360 2024 Predictions crystal ball

2024 Predictions

Thanks to everyone who responded to our 2024 Predictions survey last month. While the sample size wasn’t quite the size of a Pew or Nielsen,

Tradition and digital media crown become digital

The King is dead.
Long Live the King.

No we’re not talking about Charles VII or his father Charles VI. Instead, we’re recognizing the passing of the baton after years of shifts from

Contact Us

"*" indicates required fields

I am not a robot

Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more