Recently our Vice President of Account Service, Nick Ising, made a decision to change the name of our Account Service department to Client Services. He felt (and I agree) that CurrentMarketing and the folks in this department service clients, not service accounts.
This move, although a very small one, has changed my whole outlook on my position as an Account Executive, or should I say, Client Services Specialist? He was 100% right in his assessment.
We develop and craft strategies for brands, deploy targeted marketing initiatives and service our clients in every way we can to meet the designated objectives.
Any agency could say this, but the real difference at CurrentMarketing is we make our client’s objectives OUR objectives. We are true stakeholders in our clients’ businesses. We hold ourselves accountable for their achievements and failures. We celebrate and cry with them. The Client Services team takes Customer Service to an extreme.
In the agency business, it’s widely accepted that great service is not the norm…I am proud of how much CurrentMarketing has trained me to be an excellent client services professional.
I accept my new title and will carry it on proudly the duty of providing second-to-none client services.
Is Advertising on TikTok Worth It?
For the past few years, advertisers have been asking the same question about TikTok: Is it worth it?
Given changing trends, growing competition and considerable uncertainty about the platform’s future in the United States, it was fair for brands to be cautious. But in 2026, TikTok remains one of the most influential places for people to discover products, explore interests and connect with brands.
So, is TikTok still worth the advertising investment?
September 21, 2026
