Ever changed a name of a whole department? We have.

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

Recently our Vice President of Account Service, Nick Ising, made a decision to change the name of our Account Service department to Client Services. He felt (and I agree) that CurrentMarketing and the folks in this department service clients, not service accounts.
This move, although a very small one, has changed my whole outlook on my position as an Account Executive, or should I say, Client Services Specialist? He was 100% right in his assessment.
We develop and craft strategies for brands, deploy targeted marketing initiatives and service our clients in every way we can to meet the designated objectives.
Any agency could say this, but the real difference at CurrentMarketing is we make our client’s objectives OUR objectives. We are true stakeholders in our clients’ businesses. We hold ourselves accountable for their achievements and failures. We celebrate and cry with them. The Client Services team takes Customer Service to an extreme.
In the agency business, it’s widely accepted that great service is not the norm…I am proud of how much CurrentMarketing has trained me to be an excellent client services professional.
I accept my new title and will carry it on proudly the duty of providing second-to-none client services.

More To Explore

Creative

Getting B2B Results on Social Media

There are plenty of well known B2C brands that are killing it on social media. Wendy’s has gained thousands of followers and fans with their

Contact Us

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.