I have to admit it – I’m a GLEEk. I tune in every Tuesday to watch those “kids” sing a Journey song, dance to a Lady Gaga number and learn a life lesson along the way. There are some out there who may not get the show, and I can understand why. It’s not realistic that a high school football player would break out into song in the middle of Spanish class. But say what you will about the show, it has seemed to breathe new life into show choirs and glee clubs around the nation. Productions are getting bigger, costumes are becoming flashier and song choices are sounding hipper. In many schools, it’s becoming cool to be in glee club.
As students are finding a place to belong and as music programs are becoming revitalized, I’ve noticed this musical mania creep into other television programming. Old Navy has been using musical numbers to sell their clothing this season and there have been a few reality shows geared towards creating the ultimate glee club. NBC has also jumped on the bandwagon, with a new comedy musical called Smash. It will be interesting to see how long Glee’s impact stays with students and advertisers as the show’s popularity dwindles. Those kids have to graduate sometime, right?
Cutting out the media middleman.
Our media department just got even more effective by cutting out third-party programmatic vendors and managing their buys in the marketplace. Traditionally, agencies would have
March 30, 2023
