Feed the world…with your phone

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Thanks to the digital world in which we live, I can grub down some yummy food and help famine relief with an easy click.
The Good Belly Project has partnered with restaurants around Boston.  If you eat at a participating restaurant, take a picture of your food with Instagram, tag the photo with #goodbellyproject and set the restaurant as your location.  The restaurant will donate $1.00, which goes to East Africa to help with famine.
The UN has declared East Africa famine the worst in the past 60 year – a child dies of famine every 6 minutes there.   With just a click on the phone, we can all help end this tragedy.
Social media and the digital world are changing everyday. We all know that.  And, we all know that it has been used a million times to build awareness.  This project is the absolute coolest use I have seen in a while, I love it.  Too bad it is only in Boston right now.
What are you thoughts on it?

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Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.