As a huge fan of Brad Pitt, the recent Virgin Mobile campaign, Meet Doug Pitt, struck a chord with me (my heart chord to be precise).
Virgin Mobile created a campaign focused around the normal Pitt brother who calls in pizza, makes his own coffee, and hangs out in his man-room. The video series and the website are pretty comical. Not to mention, Doug, like Brad, makes for great eye-candy. Virgin Mobile urges visitors to ‘like’ the site thru the Facebook ‘like’ button, while also getting Doug one step closer to becoming a “Celebro” by earning points through each ‘like’. I enjoy the way that they have incorporated social media into their campaign while using a well-known and well-liked celebrity’s normal sibling to enhance the experience and intrigue consumers.
Kudos to Virgin Mobile. This campaign receives a ‘like’ from this celeb-obsessed chic.