As a huge fan of Brad Pitt, the recent Virgin Mobile campaign, Meet Doug Pitt, struck a chord with me (my heart chord to be precise).
Virgin Mobile created a campaign focused around the normal Pitt brother who calls in pizza, makes his own coffee, and hangs out in his man-room. Â The video series and the website are pretty comical. Not to mention, Doug, like Brad, makes for great eye-candy. Â Virgin Mobile urges visitors to ‘like’ the site thru the Facebook ‘like’ button, while also getting Doug one step closer to becoming a “Celebro” by earning points through each ‘like’. Â I enjoy the way that they have incorporated social media into their campaign while using a well-known and well-liked celebrity’s normal sibling to enhance the experience and intrigue consumers.
Kudos to Virgin Mobile. This campaign receives a ‘like’ from this celeb-obsessed chic.
Is Advertising on TikTok Worth It?
For the past few years, advertisers have been asking the same question about TikTok: Is it worth it?
Given changing trends, growing competition and considerable uncertainty about the platform’s future in the United States, it was fair for brands to be cautious. But in 2026, TikTok remains one of the most influential places for people to discover products, explore interests and connect with brands.
So, is TikTok still worth the advertising investment?
September 21, 2026
