Folks, we're 12 feet deep in the Pitt gene pool

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As a huge fan of Brad Pitt, the recent Virgin Mobile campaign, Meet Doug Pitt, struck a chord with me (my heart chord to be precise).
Virgin Mobile created a campaign focused around the normal Pitt brother who calls in pizza, makes his own coffee, and hangs out in his man-room.  The video series and the website are pretty comical. Not to mention, Doug, like Brad, makes for great eye-candy.  Virgin Mobile urges visitors to ‘like’ the site thru the Facebook ‘like’ button, while also getting Doug one step closer to becoming a “Celebro” by earning points through each ‘like’.  I enjoy the way that they have incorporated social media into their campaign while using a well-known and well-liked celebrity’s normal sibling to enhance the experience and intrigue consumers.
Kudos to Virgin Mobile. This campaign receives a ‘like’ from this celeb-obsessed chic.

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Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.