(In a really good way!)
I knew our culture had reached another milestone when one of our clients brought his dog to our weekly marketing meeting. Meet Bella. She is a Cairn Terrier who puts the “bow” in the “wow” and loves to follow her owner, John Otter, Jr., everywhere! Bella came in and got on top of the situation by spending most of her visit on our conference table approving layouts for Mattress and More. She has a real eye for details, can sniff out a great idea in the making, and ultimately put her “paw of approval” on the final plans for May media. Mona, our company Doodle, was pretty jealous that Bella was allowed on the table, especially with a box of donuts nearby. I am glad our clients feel like they can make themselves that “at home” here at Current. Our pedigree is unlike that of any other advertising agency!
Data Privacy vs. Personalization – Finding the Balance
Consumers want personalized experiences, but they also want their privacy. As marketers, that puts us in an interesting spot. For years, we’ve relied on data
May 5, 2025
