(In a really good way!)
I knew our culture had reached another milestone when one of our clients brought his dog to our weekly marketing meeting. Meet Bella. She is a Cairn Terrier who puts the “bow” in the “wow” and loves to follow her owner, John Otter, Jr., everywhere! Bella came in and got on top of the situation by spending most of her visit on our conference table approving layouts for Mattress and More. She has a real eye for details, can sniff out a great idea in the making, and ultimately put her “paw of approval” on the final plans for May media. Mona, our company Doodle, was pretty jealous that Bella was allowed on the table, especially with a box of donuts nearby. I am glad our clients feel like they can make themselves that “at home” here at Current. Our pedigree is unlike that of any other advertising agency!
Is Advertising on TikTok Worth It?
For the past few years, advertisers have been asking the same question about TikTok: Is it worth it?
Given changing trends, growing competition and considerable uncertainty about the platform’s future in the United States, it was fair for brands to be cautious. But in 2026, TikTok remains one of the most influential places for people to discover products, explore interests and connect with brands.
So, is TikTok still worth the advertising investment?
September 21, 2026
